Surveys Show Businesses Ramping Up Hires For Holidays

Date: December 03, 2015

Retailers To Boost Holiday Sales Floor, Distribution Center Staff From 2014 Levels

According to a new survey from Korn Ferry Hay, retailers are planning to add additional temporary holiday staff for 2015 compared to 2014. International Business Times reported that the survey found that 67 percent of retailers “are hiring more workers than last year,” and 83 percent of these temporary hires “will be located in brick-and-mortar stores to accommodate the uptick in customer demand, according to the survey.” Additionally, 72 percent of respondents said they were hiring at “higher wage levels this year than last,” in part due to recent minimum wage hikes. Hay Group vice president of retail Craig Rowley said of the results, “Despite mixed reaction from Black Friday and Cyber Monday, retailers have planned for optimistic sales leading into the Christmas season this year, and they are increasing inventory levels and hiring more staff as a result. These additional holiday hires will help support retailers’ customer-centric approach to the holiday shopping season, as many look to improve the in-person customer experience and drive sales across all channels.”

Meanwhile, another survey from Challenger, Gray & Christmas showed that Amazon is leading in seasonal hiring at regional distribution centers, with UPS hiring the second-largest number of temporary hires and Macy’s coming in third. Kohl’s, fourth on the list, planned to hire 69,000 additional seasonal workers, and “nearly 10,000 were to work in its distribution and e-commerce fulfillment centers,” the Albany (NY) Times Union reported. Macy’s had 85,000 planned hires, with about 12,000 expected to work in its “direct-to-consumer fulfillment operations.” Overall, these data show that the shift towards e-commerce has resulted in more seasonal jobs in distribution centers and delivery businesses rather than traditional retail sales floors.

What This Means For Small Businesses

News that businesses are planning to increase holiday hiring could be an indication that consumer spending is expected to grow over the 2015 holiday shopping season, a key time for many small businesses to boost revenues.

Additional Reading

The Lahontan Valley (NV) News and the Southern Illinoisan also reported on plans of companies to hire holiday workers.

Note: this article is intended to keep small business owners up on the latest news. It does not necessarily represent the policy stances of NFIB.

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