Etsy Unveils Program To Link Sellers, Small Manufacturers

Date: September 17, 2015

Etsy Manufacturing Will Connect Crafters, Small Manufacturing Firms

The popularity of e-commerce sites linking individual entrepreneurs with consumers across the world has grown over the years. One of the biggest names in the business is Etsy, a home for small business owners to sell a wide range of hand-made goods from clothing to accessories. This week the company launched a new initiative, Etsy Manufacturing, which is a service designed to connect sellers on Etsy with small manufacturing companies who can help in the process of fulfilling larger customer orders. In announcing the project, Etsy said the program is “part of our vision for an Etsy Economy, where creative entrepreneurs find meaningful work and both global and local markets for their goods, and where thoughtful consumers discover and buy unique goods and build relationships with the people who sell them.” Manufacturing reports that manufacturers can now create a profile on the site. Etsy will then look at all the manufacturers’ applications, examining things like the manufacturers’ size, “commitment to transparency,” and amount of work outsourced from their site. However, “the marketplace won’t actively visit or vet the successful applicants.” Rather, Etsy says all manufacturing partners must “commit to providing a safe work space” and be “transparent about their manufacturing processes.” Ultimately, sellers will be able to look for manufacturers to partner with based on criteria like “price, location and the manufacturing services they offer.”

What Happens Next

Etsy Manufacturing is set to launch in late 2015. For now, the program is accepting applications from interested manufacturers.

What This Means For Small Businesses

Many entrepreneurs have design ideas but lack the tools to bring their concepts to fruition. By partnering with small manufacturers, these independent small business crafters will be growing their businesses as well as helping to grow the small businesses of manufacturers across the US. Such partnerships, facilitated by larger e-commerce sites like Etsy, are a new way to help small businesses pool resources for continued success.

Additional Reading

NFIB has previously profiled young entrepreneurs who have utilized Etsy as a springboard to launch successful businesses, and has offered advice on launching an Etsy shop.

Note: this article is intended to keep small business owners up on the latest news. It does not necessarily represent the policy stances of NFIB.

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