Five Tips for Successful Small Business Saturday

Date: November 12, 2018

NFIB working to fill Colorado’s Main Street shops for November 24 event

FOR IMMEDIATE RELEASE
Contact: Tony Gagliardi, Colorado State Director, tony.gagliardi@nfib.org
or Tony Malandra, Regional Media Manager, anthony.malandra@nfib.org

DENVER, Nov. 12, 2018—Colorado’s leading small-business association is spreading the word with its members and other Main Street entrepreneurs to prepare for Small Business Saturday, which this year is November 24.

“Small Business Saturday is a great opportunity to show support for local, neighborhood businesses,” said Tony Gagliardi, NFIB’s Colorado state director. “I believe, given the opportunity, people would much rather shop locally rather than face the stress and anxiety of shopping at the super-mall. Small businesses on Main Street are where customers find the unique and one-of-a-kind gifts that make someone feel special.”

Last year, U.S. shoppers spent nearly $13 billion at small, independent stores and restaurants the Saturday after Thanksgiving, according to a survey by NFIB and American Express. Ninety percent of consumers surveyed said Small Business Saturday has a positive impact on their communities.

NFIB suggests ways shops and restaurants can make the most of Small Business Saturday:

  • Stay on top of your social media. If you’re on Facebook or Twitter or Instagram or Pinterest, post often and promote any Small Business Saturday deals. Use the hashtags #ShopSmall and #SmallBizSat so shoppers can find you easily. 
  • Showcase the merchandise that would make a great gift. Group items on a table with a sign saying it would be the perfect gift for dad or a great gift for the grandparents. Restaurants can offer Small Business Saturday specials and gift cards. 
  • Steal a page from the Black Friday playbook and offer doorbusters. Chain stores know a great way to drive shoppers to their stores is by offering special deals at different times of the day. There’s no reason a small business can’t do the same thing. 
  • Partner with nearby businesses. Pool your resources to buy advertising promoting the neighborhood as a shopping destination or team up with other businesses on in-store promotions. For example, if they buy a pair of shoes here, let them know they can save 10 percent on socks next door.
  • Don’t forget to tell your regular customers about Small Business Saturday. Put a sign in your shop and flyers in bags reminding folks to come back the Saturday after Thanksgiving for special deals. Download free “Shop Small” signs from www.americanexpress.com/us/small-business/shop-small/promote.  

“Small businesses offer it all, fewer crowds, hidden away local restaurants, and shops of all kinds where you are greeted and treated like family, usually by the owners themselves,” said Gagliardi.

NFIB is the state’s leading small-business association. To learn more, visit www.nfib.com/CO  and follow @NFIB_CO on Twitter.

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For more than 75 years, NFIB has been advocating on behalf of America’s small and independent business owners, both in Washington, D.C., and in all 50 state capitals. NFIB is nonprofit, nonpartisan, and member-driven. Since our founding in 1943, NFIB has been exclusively dedicated to small and independent businesses and remains so today. For more information, please visit nfib.com.

National Federation of Independent Business/Colorado
1580 Logan St. Suite 520
Denver, CO 80203
303-831-6099
www.nfib.com/colorado
Twitter: @NFIB_CO

 

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