Small Business Saturday has helped grow the small business movement, boosting not only holiday shopping but also year-round support.

In 2010, American Express launched Small Business Saturday to showcase the millions of small businesses in the United States and help communities thrive.

It’s estimated that Small Business Saturday has generated a total of $103 billion since the event began. In 2018, Small Business Saturday generated a record-high $17.8 billion in sales. And as total Small Business Saturday sales have grown, so has support from small business owners, community members, and lawmakers.

Here’s how Small Business Saturday has helped showcase small business owners and stimulate local economies.

Small Business Saturday Infographic

Click here to see a full-size infographic.

RELATED: VIDEO: Support Your Local Shops on Small Business Saturday

Subscribe For Free News And Tips

Enter your email to get FREE small business insights. Learn more

Special Offer

Office Depot

Get to know NFIB

NFIB is a member-driven organization advocating on behalf of small and independent businesses nationwide.

Learn More

Or call us today
1-800-634-2669

© 2001 - 2019 National Federation of Independent Business. All Rights Reserved. Terms and Conditions | Privacy